Determine your target audience very early in your seminar planning process. Be very specific as to who you want to attend your event. By this I mean going beyond selecting the age, gender, marital status, financial status and profession that many people do. Go deeper into the minds of your prospective clients.
Ask yourself these questions:
- What is their pain?
- What problem are they trying to solve?
- What information do I have that can help them?
Knowing the answer to these questions will help you plan an effective marketing campaign and design a presentation that will meet the needs of your audience.
