Last night I was listening to a teleseminar and the speaker talked about how people fail to make money when they don't follow-up with listeners after their calls. He said it perfectly, “Your future and your fortune is in your follow-up.” This is true of live seminars also.
I work with speakers to plan their seminar and their follow-up. But some speakers don’t make follow-up plans. If an attendee has not made an appointment or purchased a product or service, they don’t make any attempt to contact them again. Sometimes they don’t even contact the people who have made a purchase, they just move on to doing the next seminar. They have no follow-up plan in place and no time to create one after doing a seminar.
You must make your follow-up plans while you are planning the seminar itself. The seminar should be part of your bigger picture - to train people on your topic of expertise, get clients and market products and services.
Some ways to follow-up:
- Thank people for coming with a phone call, letter or e-mail.
- Send a copy of the audio you made of your presentation. This would be good to send to clients who were not able to attend.
- Send a monthly newsletter or e-zine.
- Create a “tips” sheet or series of “tips” sheets on your area of expertise and mail them out monthly.
You want to stay in touch with your attendees so they continue to get to know, like and trust you and remain or become loyal clients.
