Seminar Goals

Many people decide to have an event and without setting clear goals. Don’t be like them! Determining the goals for your seminar is a top priority when starting to plan. Your goals will help you select your seminar date, location, content and keep you and your staff focused on success.

Here are some of the questions I ask clients to answer to help them determine their goals:

• What do you want to achieve by having this seminar?

• Are you planning to sell a product or service? If so, what? How much are you charging?

• Are you planning to educate? If so, are you offering CEU (Continuing Education Units)?

• Have you held this seminar before? What were the results?

• What would have to happen for you to consider your seminar a success?

• Do you have enough time to promote, invite, organize, advertise your event and plan your presentations so you will be successful?

It takes a little time to sit down and write out your goals but your event will have a greater chance for success if you do it.