During the holidays a local store sent out an e-newsletter inviting everyone to an in-store holiday party. Since downtown parking during the holidays is a problem, I decided to get there as soon as the event was scheduled to start. I walked into the store, looked around, saw no evidence of a party, and said to the sales clerk "I'm here for the party." She didn't know anything about it. She wondered why her boss called earlier and asked if there was an empty table in the store.
The owner breezed in 10 minutes later apologizing that she was late, saying she had gone out to dinner the previous night, forgotten to make the special holiday cake and had to do it when she got up. By now others had also arrived for the event and I heard one customer say, "guess she won't be in business too much longer".
Everything about your seminar or event is a reflection of you. Write reminders on your calendar and have checklists for all of the details leading up to your event so you don't forget what to do. Think ahead, plan ahead and keep your staff informed so they can be a part of your success.
To make sure your seminars are a success, get a copy of my free report the "7 Mistakes Seminar Promoters Make . . . And How to Avoid Them" at
www.EventPlanningMistakes.com.
