I recently attended an event sponsored by a nationally known women's magazine. There were a number of events taking place at this hotel and the lobby was full of signage for all of them. There was a large mock-up of a cover of the magazine advertising my event but there were no directions or room information. Like others, I headed for the ballrooms. Unfortunately, this hotel has a number of levels of ballrooms and it took awhile to find the right place.
Don't let this happen at your seminar. People need clear directions. If you are using a large facility, place signage at the entrances, escalators and elevators, if possible. Assign someone from your staff, wearing a badge from your seminar or a uniform from your company, at strategic positions to guide people.
Remember that your audience evaluates everything you do and don't do to make them feel welcome and they spend their money according to how they feel.
