I recently heard about a seminar speaker who reserved his venue one year in advance at a popular hotel. He gave a down payment of several thousand dollars. It is not unusal to book a venue this far in advance. Unfortunately, he had no idea what he was going to do with it. When the time came, he still did not have any plans. Fortunately, the venue allowed him to use the deposit at another time, most would have just taken the money when he cancelled.
It is very enticing to grab available dates at a popular venue but never do it unless you have your seminar plans in place. If you quickly throw together a seminar because you happen to have a venue, you will not get the qualified attendees you need to be successful. If you cancel the date, you risk losing your entire deposit.
About Me
- Sharon Hill
- I'm really passionate about helping people plan professional events that get their audiences to know, like, and trust them.
