One of the first things I ask people who are planning seminars is; “Who is your target audience?” If they tell me “anybody who is retirement age” or “anybody with skin” or “anyone looking to buy as house”; I tell them they will have a difficult time having success with their event. Why? They don’t have a clear idea of who their ideal attendee/client really is and will have trouble creating the message that will bring the right people to their event.
Here are some of the things you might want to know about your target market, no matter what your seminar topic might be:
- Gender
- Age
- Children/No children
- Income level
- Level of education
- Profession, field of work
- How they spend their free time
- How they spend their money
- The best way to reach them – e-mail, phone calls, mailer, advertising (Internet, newspaper, magazine, radio, television)
- The organizations they belong to
- The magazines they read
- Other types of seminars they attend
- Level of knowledge about your seminar topic
- Little – your seminar will introduce them to this subject
- Moderate – has some knowledge; would attend to have you help them solve problems about the topic
- Expert – they would attend to get latest information and network with other experts
