Have you set a seminar budget yet?
Setting a budget at the start of your seminar planning process will help you make important decisions, including the type of marketing you can do and the venue you can afford. If you have held seminars before, you’ll have a good idea of how much money you can allocate to each area by reviewing your past expenses. If this is your first seminar, you will need to do some research to create a realistic budget. Get estimates for marketing, advertising, the venue and all costs related to the on-site services, audio/visuals, travel, costs involved with having a back-of-room sales area, staffing and follow-up mailings and calls. Take each category, break it down into details and get estimates for each item.
Don’t try to rush through this step. Having a budget that helps you spend wisely will make it easy for your seminar to be a financial success.
