Monday, February 11, 2008

Seminar Planning - The Full Day Seminar

Years ago I attended an all day event that Oprah held. It was her "Live Your Best Life Tour". She was pretty much the only speaker. She spoke for 2 hours, gave us lunch, and then returned with a guest who shared the podium but Oprah did most of the talking. It was fabulous.

Not very many people, famous or not, want to speak all day. And not many audiences want to listen to the same person all day. If you want to have a full day event, invite others to share the podium with you. Find speakers whose subject matter adds value for your audience. You might already have business partners in mind. For instance, a financial planner might invite a CPA or an estate attorney. A personal trainer could invite a nutritionist.

Multiple speakers will help you bring in a larger audience if all have a database of clients and prospects and everyone can share costs. Just make sure databases and expenses are equal, no one person should be carrying the burden for all.

At the podium, each speaker should compliment the products and services of the others. This will increase the value of each of the speakers in the eyes of the audience and will help with back-of-room sales.